Iain McDonald
Keynote Speaker

Iain McDonald

Digital Creative Director, CNN International Commercial

Iain McDonald is a Digital Creative Director for Create, CNN International Commercial’s award-winning brand studio. Working with a broad range of global brands to bring their stories to life, the team span TV, digital, and social.  Prior to CNN, Iain has worked for digital publishers and agencies.

Presentation title:

Changing the narrative: How we’re using data to evolve creative storytelling

In this keynote we’ll explore the challenges facing commercial content teams and how CNN Create is using data to constantly refine and improve creative storytelling and video performance.