Friday, 12th November 2021 | Live on your Screen

From Connected to Convergent


The “TV & Video Conference” is a leadership summit where top executives from the broadcasting and digital sectors are joined by advertisers and media agencies, as well as suppliers to the industry to discuss and debate the challenges and opportunities the industry faces in the near and mid-term future.

Among other topics, this year’s conference will focus on the content and commercial operations of broadcasters, as well as the evolving preferences and practices of the buy side, within the strategic context of challenging economic/advertising environments and transformative digital technologies. Besides linear & connected/convergent TV, the online video marketplace will also feature prominently in the programme.

The conference will feature keynote talks by renowned international experts and panel discussions with key stakeholders from the local market.


READ MOREPRESENTATIONS

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Key topics


SEE THE AGENDA

Among the key issues that will be addressed are consumer trends and cross-platform distribution, the challenges and opportunities of the emerging cTV ecosystem, changing advertiser demand, innovative advertising formats and propositions, pricing and multi-screen measurement.

  • Latest trends: consumer behaviour & ad spending
  • Cross platform production & distribution: synergies & KPIs
  • Evolving advertiser demand and brand preferences
  • Creative innovation: formats, propositions & pricing
  • ConvergentTV: new value chain, business models & revenue sources
  • Programmatic Video: changing supply & demand
  • Multiscreen measurement & attribution
  • Investment strategies: talent, tools, data & tech
Meet the

Speakers


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Francesco Barbarani

Director for Digital, Radio & Cinema, RAI Pubblicita

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Daniel Knapp

Chief Economist, IAB Europe

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Katerina Mitchell

Advertising Operations Director, Phaistos Networks

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Mark Murray Jones

Chief Strategy Officer, OMD ΕΜΕΑ

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Toni Petra

Executive Vice President Product & Operations, International business, Nielsen

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Barbara Sala

European Strategic Connections Director, The Coca-Cola Company

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Michael Sandbichler

SVP Platforms & Reach, Seven.One Entertainment Group

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Εναρκτήριος Χαιρετισμός

Mariana Kordopati

Board Member and Digital Team Member, Hellenic Advertisers Association

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Εναρκτήριος Χαιρετισμός

Μιχάλης Σαραντινός

CEO, Steficon & Treasurer of the Executive Committee, IAB Hellas








The conference is addressed to:


  • Advertisers and Brands
  • Ad agencies
  • Media agencies
  • Digital agencies
  • Publishers / broadcasters / content providers

PRESENTATIONS

Become a sponsor


If your business is a service provider in the field of TV & Video, don’t miss a unique opportunity to showcase your expertise to the right market and connect with key stakeholders. Contact us to find the sponsorship deal that best fits your needs.

Sponsorship 2021

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Gold Sponsors


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glomex is on a mission to connect video content producers and license holders (Content Owners) with online media (Publishers) in a mutually beneficial relationship.

Through glomex’s closed and secure B2B Video Ecosystem the value of Premium Video content is enhanced, rights are protected and illegal or unauthorized distribution of content is restricted, while maximizing the exposure of videos.

The reader/end user is at the heart of glomex’s philosophy and all actions in the Ecosystem are targeted in providing a significantly enriched user experience.

glomex is a subsidiary of the ProSiebenSat.1 Media Group and it was activated in Greece in July 2018 by Phaistos Networks.


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Phaistos Networks S.A. is a leading R&D tech company, with more than 20 years of expertise in building cutting-edge technologies and innovative services, designed to lead developments forward and drive true business results in Digital Marketing.

Phaistos Networks is on a mission to actively contribute to the continuous evolution and further development of digital advertising, bringing together all aspects of the digital advertising ecosystem, proposing innovative integrated and customized solutions that cater the needs and add value to each stakeholder.


Grand Sponsor


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Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.9 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market.

Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.

Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries.

Website: www.teads.com


Sponsor


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Tempo OMD Hellas is part of OMD group, the world’s largest media agency network with more than 12,000 staff in over 100 countries. As a leading media communications agency in the Greek market, Tempo OMD has pioneered in media, marketing and technology services development and is the most awarded media agency in Greece, named “Media Agency of the Year” for the past four consecutive years. In a fast changing world, Tempo OMD is focused in helping its clients take advantage of every business opportunity, by making better brand and business decisions, faster, through a combination of empathy, data and creativity.


Supporter


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Under the Auspices


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Organised by


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Contact Us


Tickets
Greece: Stelios Kiosses, T: 210 6617777 (ext. 149), Ε: [email protected]
Cyprus: Ioanna Antoniou, T: +357 99 494653, E: [email protected]
Sponsorships
Greece: Anna Gyparaki, Τ: 210 6617777 (ext. 152), Ε: [email protected]
Cyprus: George Loizou, T: +357 99 103323, E: [email protected] 
Content
Vassiliki Kotzia, Ε: [email protected]

BOUSSIAS

  Kleisthenous 338, 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778
  www.boussias.com