ΤV and Video Conference

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Friday, 10^th November 2023 | Hotel Sofitel – Athens Airport

From Convergent to Unified

The “TV 360” era is round the corner. Time to examine and discuss the opportunities to be seized, the challenges to be addressed and the best practices that will unleash its full potential.

The “TV & Video Conference” is a leadership summit where top executives from the broadcasting and digital sectors are joined by advertisers and media agencies, as well as suppliers to discuss and debate the evolving state of the industry.

This year’s conference will focus on the content and commercial operations of broadcasters, as well as the emerging preferences and practices of the buy side, within the strategic context of challenging economic/advertising environments and transformative digital technologies, from new IDs to AI. Besides linear & connected/convergent TV, the online video marketplace will also feature prominently in the program.

The conference will feature keynote speeches by renowned international experts and panel discussions with key stakeholders from the local market.

Book your seat until 8/10/2021 and save 20%

SEE THE AGENDA

Latest trends: consumer behaviour & ad spending
Cross platform production & distribution: synergies & KPIs
Evolving advertiser demand and brand preferences
Creative innovation: formats, effectiveness & pricing
cTV: new value chain, business models & revenue sources
Programmatic Video: boosting supply & demand
Multiscreen measurement & attribution
Investment strategies: talent, data & tech

Greek Market Expert

Nikos Komninos

Managing Director – Project Agora

Keynote Speaker

Daniel Knapp

Chief Economist, IAB Europe

Greek Market Expert

Katerina Mitchell

Communications Director, Phaistos Networks S.A.

Keynote Speaker

Rhys Noelke

Chief Data Officer, Group Lead Tech & Data, Bertelsmann

Keynote Speaker

Iain McDonald

Digital Creative Director, CNN International Commercial

Opening Remarks

Mariana Kordopati

Vice President, Hellenic Advertisers Association

Panelist

Vasso Margelou

Media & Budgeting Senior Manager, OTE Group

Keynote Speaker

Malcolm Devoy

Worldwide Chief Planning Officer, PHD

Keynote Speaker

Paul McGee

Head of Video Planning, Goodstuff

Keynote Speaker

Angelos Galanakis

Regional Head Of Agencies & Interim Head Of Sales, Google EMEA HQ

Opening Remarks

Tina Ferentinou

Board Member, IAB Hellas & CEO, DPG Digital Media Group

Keynote Speaker

Stefano Cirillo

Cluster Commercial Leader, Broadcasters & Publishers Southern Europe, Nielsen

Panelist

Karolos Alkalai

General Manager, STAR TV

Greek Market Expert

Spyros Papageorgiou

Founder Managing partner, ADWEB The digital HUB

Panelist

Nikos Simbouras

CEO, Tempo OMD

Greek Market Expert

Vassilis Tzanakakis

Chief Digital Officer, OPEN Digital Group

EXECUTIVES FROM:

Advertisers and Brands
Ad agencies
Media agencies
Digital agencies
Publishers/Broadcasters
Content providers
Service providers

An established must-attend event
A spotlight on the latest trends
Quality Networking

An established must-attend event

The conference is one of the longest standing events of Boussias and has been established as a must-attend summit for senior media executives, digital marketing practicioners, broadcasters/publishers and service providers in the field of TV & Video.

A spotlight on the latest trends

The Conference will feature the most recent developments, trends and best practices, in order to assist marketers, agencies and publishers in keeping up with the industry and building effective strategies.

Quality Networking

More than 200 executives are expected to attend the conference, making it a great opportunity to meet with prospects, reinforce business relationships and also participate in Q&A sessions & live polls.

If your business is a service provider in the field of TV & Video, don’t miss a unique opportunity to showcase your expertise to the right market and connect with key stakeholders. Contact us to find the sponsorship deal that best fits your needs.

Sponsorship 2021

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glomex is on a mission to connect video content producers and license holders (Content Owners) with online media (Publishers) in a mutually beneficial relationship.

Through glomex’s closed and secure B2B Video Ecosystem the value of Premium Video content is enhanced, rights are protected and illegal or unauthorized distribution of content is restricted, while maximizing the exposure of videos.

The reader/end user is at the heart of glomex’s philosophy and all actions in the Ecosystem are targeted in providing a significantly enriched user experience.

glomex is a subsidiary of the ProSiebenSat.1 Media Group and it was activated in Greece in July 2018 by Phaistos Networks.

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Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.9 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market.

Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.

Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries.

Website: www.teads.com

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Tempo OMD Hellas is part of OMD group, the world’s largest media agency network with more than 12,000 staff in over 100 countries. As a leading media communications agency in the Greek market, Tempo OMD has pioneered in media, marketing and technology services development and is the most awarded media agency in Greece, named “Media Agency of the Year” for the past four consecutive years. In a fast changing world, Tempo OMD is focused in helping its clients take advantage of every business opportunity, by making better brand and business decisions, faster, through a combination of empathy, data and creativity.

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Phaistos Networks S.A. is a leading advertising solutions and services provider in Greece.

Integrating their proprietary innovative ad-tech platforms with strategic worldwide partner solutions and results driven quality services, for more than 25 years, Phaistos Networks offers end-to-end solutions of high value to all parties of the Advertising Ecosystem.

We are ADWEB, an advertising technology company uniquely positioned in the premium digital display industry.

We unify advertising technologies, solutions, audience data, massive premium ad inventory, and specialized expertise.
We perform as the enabler and the valuable connector between ad supply and demand – advertisers & creative agencies, digital publishers, platforms, and consumers.

We are the biggest digital audio sales house in the Greek market