Agenda



09:30 – 10:00 Pre-Event Virtual Networking& Live Expo
10:00 – 10:20 Introduction – Opening Remarks

  • Mariana Kordopati – Digital Panel, Hellenic Advertisers Association
  • Michalis Sarantinos – CEO Steficon, Treasurer of the Executive Committee, ΙΑΒ Hellas
  • Constantine Kamaras

Session 1 – Trends & Measurement

10:20-10:50 “Quo vadis TV & Video?”

Dr Daniel Knapp – Chief Economist, IAB Europe

10:50- 11:15 “Keeping pace with the consumer is the path to business growth”

Toni Petra – Executive Vice President Product & Operations, International business, The Nielsen Company

11:15 – 11:35 Q&A with the speakers of the 1st session
11:35 – 12:05 Virtual Networking Break

Session 2 – TV & Video @ GR

12:05-12:20 “Reach for my Attention!”

Katerina Mitchell – Advertising Operations Director, Phaistos Networks

12:20-12:45 Panel Discussion with:

  • Nikos Simbouras, CEO Tempo OMD Hellas
  • Giannis Sfakianakis, Commercial Director TV & Media, SKAI Group of Companies
  • Amalia Kontogianni,  Media & Digital Manager, Athenian Brewery

Moderation: Constantine Kamaras

Session 3 – The Buy-Side Perspective

12:45 – 12:55 Galinos Giaglis –  Country Manager, Teads
12:55 – 13:15 “A Third Golden Age for TV – Generating Value in a Post-Pandemic World”

Mark Murray Jones – Chief Strategy Officer, OMD ΕΜΕΑ

13:15 – 13:35 Fireside chat – Constantine Kamaras discusses with Barbara Sala – European Strategic Connections Director, The Coca-Cola Company
13:35 – 13:50 Q&A with the speakers of the 3rd session
13:50 – 14:20 Virtual Networking Break

Session 4 – The Sell Side Perspective

14:20 – 14:50 “On the road to convergence”

Michael Sandbichler – SVP Platforms & Reach, Seven.One Entertainment Group

14:50 – 15:15 “The best positioning for a new and unique sales proposition”

Francesco Barbarani – Director for Digital, Radio & Cinema, RAI Pubblicita

15:15 – 15:30 Q&A with the speakers of the 4th session
15:30 – 15:35 Closing Remarks

Contact Us


Tickets
Greece: Stelios Kiosses, T: 210 6617777 (ext. 149), Ε: [email protected]
Cyprus: Ioanna Antoniou, T: +357 99 494653, E: [email protected]ias.cy
Sponsorships
Greece: Anna Gyparaki, Τ: 210 6617777 (ext. 152), Ε: [email protected]
Cyprus: George Loizou, T: +357 99 103323, E: [email protected] 
Content
Vassiliki Kotzia, Ε: [email protected]

BOUSSIAS

  Κλεισθένους 338, 15344, Γέρακας, Αττική, Ελλάδα
  +30 210 6617777
  +30 210 6617778
  www.boussias.com