09:30 – 10:00 | Pre-Event Virtual Networking& Live Expo |
10:00 – 10:20 | Introduction – Opening Remarks
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Session 1 – Trends & Measurement |
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10:20-10:50 | “Quo vadis TV & Video?”
Dr Daniel Knapp – Chief Economist, IAB Europe |
10:50- 11:15 | “Keeping pace with the consumer is the path to business growth”
Toni Petra – Executive Vice President Product & Operations, International business, The Nielsen Company |
11:15 – 11:35 | Q&A with the speakers of the 1st session |
11:35 – 12:05 | Virtual Networking Break |
Session 2 – TV & Video @ GR |
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12:05-12:20 | “Reach for my Attention!”
Katerina Mitchell – Advertising Operations Director, Phaistos Networks |
12:20-12:45 | Panel Discussion with:
Moderation: Constantine Kamaras |
Session 3 – The Buy-Side Perspective |
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12:45 – 12:55 | Galinos Giaglis – Country Manager, Teads |
12:55 – 13:15 | “A Third Golden Age for TV – Generating Value in a Post-Pandemic World”
Mark Murray Jones – Chief Strategy Officer, OMD ΕΜΕΑ |
13:15 – 13:35 | Fireside chat – Constantine Kamaras discusses with Barbara Sala – European Strategic Connections Director, The Coca-Cola Company |
13:35 – 13:50 | Q&A with the speakers of the 3rd session |
13:50 – 14:20 | Virtual Networking Break |
Session 4 – The Sell Side Perspective |
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14:20 – 14:50 | “On the road to convergence”
Michael Sandbichler – SVP Platforms & Reach, Seven.One Entertainment Group |
14:50 – 15:15 | “The best positioning for a new and unique sales proposition”
Francesco Barbarani – Director for Digital, Radio & Cinema, RAI Pubblicita |
15:15 – 15:30 | Q&A with the speakers of the 4th session |
15:30 – 15:35 | Closing Remarks |
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