Paul McGee

Paul has worked in Media for 13 years, starting at Carat, moving to Walkermedia and then joining Goodstuff where he's been part of the agency since 2014. Paul has worked across a huge range of clients at Goodstuff towers, primarly on new to TV, direct-to-consumer brands like Eve, Harry's and Hellofresh. More recently, he's headed Goodstuff's great journey into connected TV, building a range of tools and strategies, being a thought leader across the TV industry and helping clients navigate a fragmented video landscape.

Presentation Title 

Taking advantage of the new CTV landscape

Paul McGee will talk about how video consumption change and new entrants into the UK TV market have created new challenges and new opportunities for innovation. He’ll show how this change, new entrants to the market and price inflation has pushed buyers to look for new areas to drive audience reach, and how an insight and data led approach can deliver brilliant results for forward facing brands.