Barbara Sala brings 30 years of experience in the holistic marketing area with different roles covered during her professional career, which kicked off with a degree in Economics (Bocconi University of Milan) and a 9 months Master in Strategic Marketing. 

She started off her journey in the marketing team of Mondelez, moving then to Coca-Cola Italy where she joined the local strategic marketing team. She then extended her responsibility to the full IMC capabilities (digital, media, experiential, packaging, trade marketing etc), as IMC Director at Coca-Cola Italy. 

In 2013, she became CEO of Vizeum Italy and in 2016 she came back to the Coca-Cola Company where she is currently European Strategic Connections Director. From this position she is managing 40 countries, as part of an international and integrated marketing team, focusing on data driven communication and bringing in house data management. 

She has been an adjacent professor at the Cattolica University of Milan covering the field of digital and interactive marketing. Passionate about travelling, reading and cooking she spends all her free time with her 2 daughters, family and friends, trying to enjoy life to the max.